Week 10 – Diesel marketing using GW
May 17, 2007
On the street I have found interesting poster on the tram. It was half naked model wearing jeans and on the corner it said Global Warming Ready. I was an Ad from DIESEL (jeans clothes company). Now the awareness of global warming is quite spread out so the company is using it as their AD. I am not saying they are smart because they cought my eyes to their Ad but I know what i am thinking even when I am wating for the tram~!!!
This film is introducing what is global warming. The film is using easy and strong structure to tell people. What is golbal warming, what is good thing and what is bad thing. Then they introduce their clothes. The voice said ‘Wait. Global warming can’t stop our lives!’ then showing the clothes.
It may good thing for the company. They could get two rabbits. One, be participate global warming movement. Two, advertise their clothes.
Well my opinion is different. They are not participate the campaign. They are ruinning the campaign. Making people confuse about the seriousness of global warming.
First, The voice wasn’t serious. The voice is not delivering serious massages to us.
Second, Showing good thing and bad thing are not enough tp get the attention. Specially, containing good thing.
Last, End of watching film, feeling more lighter and frehed. If its getting hotter I will buy a cool clothes then, that’s what I read from the film.
The issue has to be serious to get the attention. If it turns to be funny or people think that the issue is far from reality, then the other effort has to change their think.
There is a time issue to change people’s behaviour after change their thought. This AD is disturbing the first stage of global warming campaign.
http://www.diesel.com/#/globalwarming
