Week 10 – Nike…. why?
May 8, 2007
Today, I remembered one video which I have seen in the class. It was about nike and power ranger. I could not understand the whole concept of the video. The story is like this. On the street, one man is holding brief case and wearing suit. He seems going to work. Then power rangers came. They were colourful. They seems to stop him and the man is trying to go his way. More power ranger came and try to stop him. He started to running out of them. More power ranger came and running after the man. He seems did not know why he was chased after by them. Anyway he he was running and more power rangers came to screen. Finally, they caught them and took off every clothes on him. He was naked. They provided pink power ranger costume with pink sneakers. He liked it. He showed some movement like power ranger did. While they were celebrating him to be a member(?) of them another man was founded by one of power raners. He was wearing suit and holding a brife case. They started chase him and he started runing away. Then the text were shown on the screen ‘Play colourful’. That’s the story of the film.
What I understand about this film is that make audience intrigue at the beginning. Showing little bit of its product and showi what they wanted to saying by text.
What I don’t understand is why power ranger? Why the company focused on its colour? Is it saying that ‘I am colourful so you have to be colourful too?’ or ‘Let’s be the one with our product’. Do they also wanted to say its comfortable? ‘We have great colour range of product so you can easily choose suitable colour for your clothes’ is that what the video saying?
Rest of the class mates laughed while they were watching the vedio but not me. They could have another design soloution for this. In my point of view, if the power ranger concept is aiming for the audiences who are younger than 25, it could be a successful AD. However, who does not know about Power ranger and Who does not like cosplay will not attemped by this AD.
